Gift card learnings to take into Black Friday and Cyber Monday It’s almost hard to remember that last year, Black Friday came amidst fears of the omicron variant, and significantly fewer “doorbuster” sales were happening. Yet interestingly, Adobe Analytics stats showed that while online sales – which sit at the heart of the Black Friday trends – …
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Do not scare your customers away from your gift card program! Make sure you do not give your customers a nightmare with your gift card program! There are a few simple things you can do to make sure your gift cards are as delightful as possible. Material In a recent study, consumers ranked community / …
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4 gift card lesson for your best seasonal spike yet The holiday season is a time for giving, and what better way to give than with a gift card. Many businesses see a spike in sales during the holiday season as customers rush to buy gift cards for their loved ones. If you want to make …
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Ways to Create an Impactful Gift Card for Your Brand One of the top searches for a major retailer’s gift cards on Google asks ‘where is the CVV on XXX’s gift card?’ This highlights a core design flaw – if they have to turn to a search engine – it’s not clear enough! But what …
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Gift card market – DACH Few weeks ago at IMA Europe London Summit, Rik Luttmer from Loyalty Chiefs presented a survey he did with 21 experts from 40 countries across 6 regions. He collected some very insightful data. Our CEO, Rocío Liébana represented the DACH region and shared her expertise on Gift Cards and Incentive Market. DACH region has a total gift card market size of …
Get your gift card programme into niche markets Did you know gift cards are being used as a force for good? Recently, they’ve been used as incentives to reduce energy usage in the USA? Through smart metres and products like Google Nest, it’s been reported that companies usage data and enable homeowners to receive credits on utility bills or …
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Preparing your gift cards for Black Friday: Maximizing Sales Online and In Store Black Friday is coming up and retailers are preparing for the biggest shopping day of the year. Many retailers will be offering special deals and discounts on gift cards. How can you make sure that you make the most of this opportunity …
Consider rebates for enhanced gift card sales 50% of people report buying themselves gifts with gift cards. That might be a lot higher than you thought – and it gives you another marketing angle to approach. Here’s why you might like to consider rebates and discounts as a way to target the self purchase market. …
Our takeaways from IMA Europe London 2022 Last week was packed with networking opportunities. Rocío and Sarah represented RLC Solutions at the IMA Europe Summit, Incentive Awards Events and WiiN breakfast. IMA did it again. The event was packed with great insights and lots of networking opportunities. If you did not already know about the growth of Gift Cards, you can understand the potential through the …
How to increase gift card sales through employee engagement? Don’t miss these – 3 ways to get even more from your gift cards. Even the best retail brands can miss out on what’s right in front of them so here are some smart solutions we’ve seen in the last few months. 1) Offering a gift card …
