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Bewitching B2B Opportunities: Leveraging Halloween Gift Cards in Corporate Gifting As the crisp autumn leaves fall and jack-o’-lanterns begin to light up porches, the Halloween season is upon us. While this holiday is traditionally associated with costumes, candy, and spooky decorations, it also offers a unique opportunity for businesses engaged in B2B (business-to-business) relationships to …

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Unlocking Success: Amazon’s Gift Card Strategy In the dynamic world of e-commerce, a well-executed gift card program can be a game-changer for brands looking to boost their revenue and enhance customer loyalty. Amazon, the e-commerce giant, has set an exemplary standard in this domain. Brands seeking inspiration to elevate their own gift card programs can …

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The Gift That Keeps on Giving: Exploring the Advantages of Gift Cards for Your Brand In the world of retail and marketing, staying ahead of the competition is essential. One powerful tool that can help your brand stand out and boost revenue is the humble gift card. Gift cards offer numerous advantages for both your …

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Unlocking Success: Key Metrics to Measure Your Gift Card Program’s Performance In today’s dynamic business landscape, gift card programs have emerged as powerful tools for driving revenue, enhancing customer engagement, and boosting brand loyalty. For brands looking to harness the full potential of their gift card initiatives, understanding the right metrics is crucial. As a …

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Demystifying Gift Card Industry Jargon: 10 Key Terms You Need to Know Gift cards have become a staple in modern consumer culture, offering convenience and flexibility for both buyers and recipients. However, navigating the world of gift cards involves understanding a variety of terms that can sometimes be confusing. At RLC Solutions, our mission is …

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Misconceptions Around Gift Cards: Debunking Common Myths As experts in gift cards, we speak to retailers of all sizes who are keen to set up a gift card programme – and when we start fact finding we often find there can be common misunderstandings about the value and versatility of gift cards.  We wanted to …

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How to market your gift card this Friendship Day? If you’re looking for a new marketing angle for your gift card, there’s a date to mark in your diary: 30th July – International Friendship Day. It’s a gift for brands who want to get their card out there. You don’t need discounts like Black Friday …

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Where and How to Start Your Gift Card Journey? Are you looking to get your business started with gift cards but want to ensure that you approach this project the right way? Let’s start from the top! Why do you need a gift card for your business? Gift cards are a powerful tool that can …

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Start thinking about your Christmas Gift Card Campaigns now! In the midst of the summer holidays the phrase “Christmas in July or Christmas in August” may seem out of place – but as you will no doubt know, it is only a few months until we will be celebrating its arrival again! Here’s why and …

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Who Buys Gift Cards? The 3 Audiences to Reach If you are a retailer looking to get started with a gift card programme, you might be wondering who will be targeted by your gift cards! While they remain a staple of gift-giving around the world, you may be surprised to know who buys them – …

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