Ensure your customers know you sell gift cards Your gift card programme only works if it’s getting sales! Here, we provide our top 5 tips for ensuring your customers know you sell gift cards: 5 in 6 consumers admit to making an impulse purchase in-store, yet many retailers aren’t effectively using the space around their …
New technology that will change gift cards It’s no secret that gift cards are becoming more and more popular. In fact, a recent study showed that 66% of people would prefer to receive a gift card over a physical present. People are even picking up crypto gift cards as gifts! New technology is changing the …
Our Takeaways from IMA Europe Paris Meet 2022 Last week our team attended the IMA Europe Paris Meet. The event had a great lineup of speakers and panelists. A wide range of topics were addressed. These are some of the major highlights and takeaways for us: Work-life balance is more important than ever. Organizations need to build …
Optimize your gift cards product page to maximize conversions! If you’re in the business of selling gift cards, here’s how to optimize your product page so that you can maximize conversions! Stats on website conversions suggest that pages that are properly optimized convert up to 300% more than pages that aren’t. Optimizing your gift card product page …
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Clever ways to promote your Gift cards When it comes to gift cards, there are a lot of different ways to promote them. Are you doing these? Some are simple and inexpensive, while others require a bit more effort. But no matter which methods you choose, they will all help to increase awareness and sales of …
Our budget is planned- is it too late to get into gift cards? Did you know that on average, each retailer generated $2.6 million in income from digital gift card sales in December 2020? With a 121.1% increase from the previous year, and stats soon to show how they fared in 2021 with a predicted …
Our budget is planned- is it too late to get into gift cards? Read More »
What should your gift card goals be for the new year? Goal setting is an important part of any business – and your gift card program needs clear KPIs. From our work with retail brands we have insights into what top retailers track. What will you focus on for #2022? These are the stats you …
What should your gift card goals be for the new year? Read More »
Your gift card program is growing – so now what? Your gift card program is growing – but does it deserve more attention? As a revenue driver, it can be easy to feel like the program is ‘set and forget’ – but savvy retailers know continuously driving revenue needs ever changing tactics. Consider that the …
Your gift card program is growing – so now what? Read More »
How can Digital Gift Cards improve your Black Friday sales? Black Friday is right around the corner! The stakes are high during this weekend, after all – it is a first step into the holiday season. Various strategies are developed to get the most out of Black Friday sales like mobile friendly websites or improving …
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How to launch and implement a successful gift card program? Gift cards for your retail brand, known as Closed Loop Gift Cards – are a great way to earn extra value from each customer – and you might have seen them on sale everywhere, especially at this time of year. You may be wondering how …
How to launch and implement a successful gift card program? Read More »
