Our Favourite Christmas Gift Card Marketing Initiatives Of 2020 As strong believers in the power of gift cards, we’ve been raving about their importance to brands for years. With everything that’s happened lately, it’s safe to say that gift cards have proved as not just important, but a must-have for any brand trying to succeed …
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In conversation with Zalando: Connecting the dots between branded currency, customer experience and loyalty Gift cards have had an unassuming presence in our lives for the last two decades. We’ve all bought and received them as (often last-minute) gifts for our favourite brand or an experience. But these seemingly innocuous little cards hold a mighty …
Comarch Podcast on the topic of Branded Currencies with Rocio Liebana Because of their flexibility, branded currencies are a fantastic tool for brands and retailers to optimize performance and to respond directly to ever-changing consumer needs. “A successful branded currency strategy, such as that of Amazon, requires dedication, a strong focus on data, seamless customer …
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COVID-19: Why Gift Cards Matter Now more than Ever Within a matter of months, COVID-19 has transformed countless aspects of our day-to-day lives. Hence, it will come as no surprise to hear that the pandemic has left an enduring mark on consumer shopping behavior. Fear of exposure to the virus has meant that shoppers are …
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Digital Gift Cards are boosting growth right now! It’s so great to see how companies such as Instagram, Tripadvisor and Google Maps have launched gift card “buttons” to support businesses promoting gift cards in their profiles. This is not only a great initiative to support businesses and brands when they need it the most, but also …
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Gift Cards as a Tool to save Local Businesses: Essential Tips for Supporting Initiatives It was only just over a month ago when cities around the world started to impose strict lockdown measures on their citizens due to the Covid-19 pandemic, forcing millions of SMEs to close their doors and consider new ways to keep …
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Gift Cards in a Time of Global Crisis: Payment Technology Providers, This is Your Moment! We have been pleasantly surprised to see the incredible response from tech companies around the world, who have rushed to adapt their core services to come to aid where it is most needed during this pandemic. The gift card industry …
Gift Cards In A Time of Global Crisis: How Can Consumers Help? Gift Cards have become a hot topic since the Covid-19 pandemic took over the world. Under normal circumstances, gift cards are the perfect gift for birthdays and festive holidays, and an easy method of payment for online purchases, subscriptions or online games. The …
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In A Time of Global Crisis, Are Digital Gift Cards the Key to Saving the Food and Drinks Industry? The gift card ethos of “buy now, use later” has taken on a whole new meaning since the start of the Covid-19 pandemic, with businesses waking up the reality of the need for instant revenues in …
Incentive Marketing Association update In light of International Women’s Day, we are particularly proud to announce that Rocio Liebana founder of RL Consulting, was elected last week as a board member of the IMA Europe – The Reward, Recognition & Incentive Association. As the only female board member she is proud to represent growing equality …
