In A Time of Global Crisis, Are Digital Gift Cards the Key to Saving the Food and Drinks Industry? The gift card ethos of “buy now, use later” has taken on a whole new meaning since the start of the Covid-19 pandemic, with businesses waking up the reality of the need for instant revenues in …
Incentive Marketing Association update In light of International Women’s Day, we are particularly proud to announce that Rocio Liebana founder of RL Consulting, was elected last week as a board member of the IMA Europe – The Reward, Recognition & Incentive Association. As the only female board member she is proud to represent growing equality …
Gift Card and Voucher Association conference Our team was attending the Gift Card & Voucher Association (GCVA) conference in London. Two great days full of insights, latest industry trends, and newest gift card innovations, and most importantly, a great conference that allowed us to catching up with our clients and partners. Looking forward to meeting …
Have your Say in the Incentive Marketing Association! Last week saw the start of the European elections for IMA Europe, the industry group formed to develop the benefits of incentive marketing for European organisations. The development of the incentives and gift cards industry will be influenced by the election outcome – now is the time …
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Powering innovation in the gift cards industry! 2019 was an exciting year for RL Consulting; we helped brands to develop innovative projects all across Europe, guided by our belief that the #giftcards industry will continue to grow stronger through expert collaboration. In that spirit, we continued to connect the biggest and brightest brands with the …
It’s time to celebrate a successful 2019! At RL Consulting we have spent the year helping leading brands to understand, grow and maximise their gift card programmes, with incredible results proving just how much can be achieved in 12 months. Our clients have launched new gift card designs over a variety of distribution channels, discovered …
Is your gift card programme ready for 2020? For the past four years, brands and retailers have been working to create marketing strategies for 2020 and beyond, widely considered to be the beginning of a new era in marketing – one which fully embraces the digital possibilities brought about by the so-called Fourth Industrial Revolution. …
Getting ready for Christmas Gift Card Promotions Christmas is coming, and that means it’s time to start thinking about gift card promotions! Gift cards are a great way to increase sales during the Christmas season. They are also a great way to attract new customers and keep existing customers coming back. But what are some …
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