Strategies for success: Using a gift card calendar We often hear leading retailers ask us ‘when is the best time for a gift card outside of Christmas?’. Our answer is usually – ‘when you promote it!’ Consumers love choice – until it becomes overwhelming. Report on trends found that 64% of consumers say they always …
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When it comes to gift card packaging – think outside the box Gift card packaging gives you the opportunity to make a memorable brand moment. Are you missing your opportunity? Don’t stop at just ‘okay’ packaging. Here’s why. 1. You could create an incredible first impression. Remember the anticipation you had as a child at Christmas, …
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How are you marketing your gift cards? Having a great product is important as well as making sure that it has been marketed in right way. After all, if no one knows about your product they will never come to buy it. Top marketing channels for brands to reach their customers are Social Media, Email Marketing and Website/Blogs. …
Why should you follow Apple’s gift card model? Even the biggest and best brands can’t help but want to follow the lead of Apple. Making products iconic, their marketing strategy is second to none – and it will be no surprise that when it comes to gift cards, Apple has got this angle covered too. …
If you aren’t sure your gift card programme will create ROI – Here are some ideas to help bring clarity If you aren’t sure if a gift card programme will create real ROI – or if your CEO is asking questions – we’ve got some ideas to help bring clarity to the decision: See if …
What will the future of gift cards look like? With an unexpected stay of the pandemic in 2021, #giftcard industry did not see the growth that was anticipated. But the surveys show that 2022 is going to be a great year for the industry. There has been a shift in the way gift cards are given: 👉 …
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Best Practices for Christmas It’s the most wonderful time of the year, but so many retail brands get caught up in the very best marketing campaigns and leave their gift cards looking like it did in Spring, Summer and Autumn. Some don’t mention them at all, and this is a real wasted opportunity. It’s not …
How can brands leverage the B2B market? How can brands leverage the B2B market? Are you looking to move your products or services into the B2B space but haven’t been quite sure how to do it? Gift cards are one of the best ways to start to tap into a whole new market without turning …
Break through to a new market or demographic with gift cards How can gift cards help your brand expand to new markets? To be a contender in the global marketplace, forward-thinking brands need to adapt to new trends and opportunities to remain relevant and connected. If you’re a fast growing brand, wanting to break through …
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What do brands need to do to leverage from the growing gift card market? There is no denying the fact that the Gift Card market is experiencing excellent growth. According to research by PayNXT360, the UK market is expected to have a compound annual growth rate of 9.3% from 2021 to 2025. On the continent, …
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